Design by Insight is a Genesis Recommended Developer with a reputation for quality design, professional client relationships, and personal commitment to each project.

No matter the size or scope of your project, we  are committed to giving each of our clients the best experience possible. Whether you are a small business looking to establish an online presence or a traditionally published author venturing into the self-publishing world, Design by Insight will partner with you every step of the way to ensure the success of your project.

What began as a small part-time business has grown to a full-time company. But, even with our rapid growth, our reputation for excellence in design and customer service has remained our top priority.

As a creative person and former marketing professional, it was critical for me to find a partner in the design process. It is rare to find a team that can pull vision from your brain, bring it life and even enhance it. I am so thrilled with my site and grateful for the professionalism, technical knowledge and kindness I received during the process. Design by Insight is on my short list.

- Courtney DeFeo, courtneydefeo.com


Erin Ulrich - Design by InsightErin Ulrich


Erin is the founder and face of Design by Insight. Using her ability to ask the right questions, Erin is able to capture the message of a project and translate that into a great design. She communicates with each client throughout the process and is responsible for the technical aspects of each project.

Erin is also the author of Self-Publish: Moving from Idea to Product (co-written with Teri Lynne  Underwood), a practical guide for those interested in self-publishing.


Phil Ulrich - Design by InsightPhil Ulrich


Phil is the genius behind much of the design at Design by Insight. Phil’s background in graphics and amazing eye are one of the key components to that “Design by Insight look.” The consummate professional, Phil has an understanding of color, size, and design that provides our clients with incredible graphics that people are sure to notice and love.

Phil is the creator and co-author (along with Erin) of The Growly Books, a children’s chapter book series.


Teri Lynne UnderwoodTeri Lynne Underwood


Teri Lynne writes each week for the Design by Insight blog.  Her posts offer practical information and simple suggestions on topics such as blog strategy, small business blogs, social media use, branding, and even time management.  In addition to writing on her personal blog, Teri Lynne offers social media consulting for individuals, small businesses, and non-profits.