meet the team

erin ulrich - design by insighterin ulrich

Erin is the founder of Design by Insight. Using her ability to ask the right questions, Erin is able to capture the message of a project and translate that into a great design. She communicates with each client throughout the process and is responsible for the development and technical aspects of each project.

Erin is the author of Self-Publish: Moving from Idea to Product (co-written with Teri Lynne  Underwood), a practical guide for those interested in self-publishing. You can also find her at


Phil Ulrich - Design by Insightphil ulrich

Phil is the genius behind most of the design at Design by Insight. His background in design and amazing eye are one of the key components to that “Design by Insight look.” Phil has an understanding of color, size, and design that provides our clients with incredible graphics that people are sure to notice and love.

Phil is the creator and co-author (along with Erin) of The Growly Books, a children’s chapter book series.

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